Perennial Real Estate Holdings Limited, an integrated real estate and healthcare company, takes pride in being pro-family and is constantly thinking of ways to enrich the lives of its employees and stakeholders.
In 2017, it sponsored the publication of The Rain Tree; this sponsorship was a means of engaging children and inculcating strong family values. The books were gifted to primary school libraries, the National Library, and child-centric beneficiary organisations in Singapore.
All proceeds of The Rain Tree are channelled towards an inaugural Focus on the Family Singapore mother-child programme Create with Mum. With Perennial’s generous gift, mothers in challenging situations will benefit from the programme to strengthen ties with their tween as they navigate adolescence together.
Perennial believes that mothers play a pivotal role in guiding and shaping their children’s lives. Through supporting programmes such as Create with Mum, the company hopes to support mothers and honour the vital role they play in the family.
As a business, Perennial is focused on forging close familial ties between staff and their families. Over the past two years, it has enlisted family members’ participation in company-wide corporate social responsibility events, such as the Breast Cancer Foundation Singapore Pink Ribbon Walk 2017 and the Singapore Association of the Visually Handicapped-Perennial International White Cane Day 2016.
Perennial also implements family-centric initiatives at their commercial properties to create memorable experiences for families. These fun activities range from outdoor movie screenings and Christmas cookie-making workshops to lantern painting during the Mid-Autumn Festival.
Minister Desmond Lee and School Vice Principal Mrs Adel Tay
Paya Lebar Methodist Girls’ School (Secondary) understands the importance of working closely with parents because they have a unique role to play in influencing their child’s attitude, values and behaviour. The school runs a plethora of family-centric programmes aimed at building a strong partnership between the school and parents.
It has an active Parents-School Support Group (PSSG), through which parent volunteers support students, teachers, and the school. The PSSG enables parents to come together and find mutual support, as well as provide a helping hand to the school for events such as the Chinese New Year reunion dinner for international students.
Fathers also have an avenue to get involved. PLMGS(S) runs a Fathers@School programme where they gather on the third Wednesday of each month and learn essential parenting skills over a leisurely breakfast.
The school works with Focus on the Family Singapore in engaging students as FamChamps to promote pro-family values and activities. FamChamps is a youth development initiative to help students appreciate and embrace the values of having a closely-knit family in their lives. These FamChamps assist to plan and run family-related events in school, like Parents Learning Festival and A Special Day with Dad.
The school has also made available a repository of parenting resources through their website, so parents can effectively support their children through the adolescent years.