Every child is worth being celebrated for who they are.

Life is more than just school and accomplishments. Each child is unique and should be affirmed for who they are!

Affirmation occurs when we focus on positive attributes in their actions and attitudes. Take up the challenge as a parent to intentionally seek out your child's qualities beyond the classroom, celebrate their everyday achievements and discover what it's like to be a positive parent.

Tell a friend View our Press Release

Contest (25 Sept - 9 Oct)

This Children's Day, we're giving out tickets to Charlotte's Web, Resorts World Sentosa Attractions, Sentosa's 4D Adventureland and more (worth over $3,000)! Head on over to our Facebook page and leave a comment sharing what you love about your little one. Don't forget to tell your child why you celebrate them too!

(Contest is closed)

Comment Now



From tackling school to practical tips to help you keep your child's love tank filled, learn how to do positive parenting.

Race to Praise

Customisable coupons for both parent and child that encourages bonding and everyday ways of topping up your child's emotional love tank.






Brought to you by

About our campaign co-organiser:
U Family, an initiative of NTUC, is a community that supports families at different life stages. If you are passionate about shaping work-life culture and building family-friendly work environments for parents, join the U Family community today. Contact us at www.ufamily.org.sg.




Publicity Partners